Red, white and a blue outlook for businesses for Fourth of July

Kennesaw State University finance professor Lucy Ackert is not surprised by a WalletHub survey showing that 78 percent of Americans plan to spend less money on a Fourth of July amidst a pandemic than they did last year.

“Even those of us with more economic security are feeling great anxiety about the future,” said Ackert, an expert in the field of behavioral finance. “People are not willing to take the risk associated with catching a potentially deadly virus even as states open up.”

Click here for Ackert’s advice for Americans who are feeling less free than they were this time last year and her thoughts on how much the situation might change by July Fourth 2021.